The biggest thing that separates Lebeda from other mattress places (and other manufacturers) is that we are TRULY factory direct. We make the mattresses, then we sell them directly to you. When you go to a furniture store, they have sofas, tables & chairs, and mattresses that they have purchased from a plethora of different manufacturers. They then have to mark up those items so that they can make money, and then they sell them to you. So when you buy your mattress set there you have to pay for TWO markups, BOTH the manufacturer's and the furniture store's. At Lebeda, because we bypass the retailer and sell them to you ourselves, we can get you a better quality mattress at a lower price! That is the value of buying factory direct. That is the power of Lebeda!